Course: Language and Advertisements

ECTS credits: 2

Language: German

Duration: one semester

Status: elective

Course type: 2 hours of seminar

Enrolment requirements: course “Introduction to Linguistics”

Course description: The course deals with history of advertising and analysis of advertisements.

Learning outcomes: Students will be able to: describe the functions of advertisement texts and analyse the linguistic characteristics on lexical, syntactic and text level.

Teaching methods: teaching through seminars, classroom discussion, presentations

Literature: Nina Janich, Werbesprache, Tübingen, 3. Aufl. 2003; Beatrice Dumiche/Hildegard Kläden (Hrsg.), Werbung und Werbesprache, Wilhelmsfeld 2008.

Evaluation Methods and Grading: class attendance, seminar paper