Upon his appointment as an assistant at the Department of General Linguistics and Oriental Studies (today the Department of Linguistics) on 1 April 1984, he began teaching within the General Linguistics program. At various times, he has taught a wide variety of courses, including General Linguistics Proseminar, Indo-European Proseminar, Phonological Description, Morphological Description, Syntactic Description, Semantic Description, 20th-Century Linguistics, Semiotics and Communication, Objects of Semiotics, Psycholinguistics, Theoretical Linguistics, and De Saussure’s Geometry.

During this period, he wrote and defended his master’s thesis, “Semiology of Surrealism” (1989), and his doctoral dissertation “From Sign to Semiosis – Bidirectionally” (1997). He was appointed Senior Assistant in 1997, and in 1999 he was elected to the academic title and position of Assistant Professor in the field of Humanities, discipline of Philology, and branch of Linguistics, in the Semiotics Section within the Department of Linguistics.

After his appointment as Assistant Professor and with the transition to the Bologna system, he served at different times as lecturer of undergraduate courses (History of Linguistic Theories, Introduction to Semiotics) and graduate-level courses, some of which were newly introduced at the time (Language in Communication, Signs in Communication, Signs in Society, New Saussurean Notes, Meanings in Language: Rousseau vs. Merleau-Ponty, The Epistemology of Polysemiotization, The Port-Royal Grammar, On Sign Systems: Roland Barthes, Selected Topics in Sociosemiotics and Sociosemiology, Meanings in Language).

In addition to teaching in the Linguistics program, he has also lectured in the programs of Spanish, Dutch, Information Sciences and Librarianship, Anthropology, as well as in the doctoral programs in Linguistics and in Literature at the Faculty of Humanities and Social Sciences in Zagreb. He also lectured at the Faculty of Philosophy, University of Tuzla, and at the Institut national des langues et civilisations orientales – Langues’O in Paris.

From 2001 to 2003, and again from 2007 to 2011, he taught the course  “Semiology/Semiotics” in the Doctoral Program in Linguistics at the Faculty of Humanities and Social Sciences, University of Zagreb.

From 2001 to 2003, he was lecturer for the course “Linguistics” for students of English, German, and Bosnian Studies at the University of Tuzla.

In the 2010/2011 academic year, within the course “Ethnopsychiatry of Medical Symbolic Systems” in the Anthropology program in Zagreb, he introduced and taught a new course titled “Anthropologies of Communication – Signs and Symbols.”

In 2019/2020, he introduced and taught the course “Epistemological Approach to Differential Semiotics / Text Semiotics (Camus vs. Daoud)” in the Doctoral Program in Literature in Zagreb.

From 2001 to 2004, he led the project “Typology of Signs in Semiology and Semiotics.” From 2005 to 2009, he was a member of the project “Figures and Discourses” (project leader: Dr. Krešimir Bagić). Since 2022, he has been a member of the research community Alliance pour la sauvegarde et la promotion des cultures autochtones (Mali Atèm), working on the UNESCO-sponsored international project “Names of the Dogon People.”

He served twice as Head of the Semiotics Section (2001–2003, 2007–2011) and twice as Head of the Department of Linguistics (2001–2003, 2009).

In 2009, he was a member of the Ministry of Science and Education of the Republic of Croatia’s committee for the evaluation of Croatian language textbooks.

He was a member of the editorial board of the linguistic journal SOL and of the linguistic scientific library SOL. Since 2019, he has been a member of the editorial board of the international journal Revue Iles d’Imesli (University of Mouloud Mammeri, Tizi-Ouzou).

From 1997 to 2001, he was appointed by the Ministry of Science and Education of Croatia as Lecturer in Croatian Language and Literature at the Institut national des langues orientales – Langues’O in Paris, under the direction of the renowned Krleža scholar Janine Matillon-Lasić.

In the 1993/1994 academic year, he received a three-semester scholarship from the French Republic to specialize under Professors Michel Arrivé (Paris X – Nanterre), Sylvain Auroux (Paris VII – Jussieu), and Oswald Ducrot (CNRS – Maison de l’Homme).

From 1995 to 1997, he was President of the Croatian Applied Linguistics Society (CALS – HDPL), and from 1989 to 1993, its General Secretary. During that period, he co-edited six volumes of proceedings (four with Dr. Yvonne Vrhovac, two with Dr. Lovorka Zergollern Miletić). From 1997 to 2000, he was a member of the International Committee of the umbrella organization AILA (Association internationale de linguistique appliquée).

In addition to HDPL, he is a member of the Croatian Philological Society (HFD), Association internationale des écrivains de langue française (AIELF), the Croatian Association of Francophone University Professors, the Croatian Association of French Government Scholarship Holders, and the Alliance pour la sauvegarde et la promotion des cultures autochtones (Mali Atèm).

He twice organized and led study trips for Linguistics students to Paris (2009, 2012), including visits to Paris IV – Sorbonne, Langues’O, Sciences Po, and the Roland Barthes exhibition at Centre Georges Pompidou – Beaubourg.

At Langues’O in Paris, in 2001, he organized the “Month of Croatian Culture”, which included four lectures: “Exat 51 – A Painting Movement and its Importance in Croatian and European Culture” (Lovorka Tomeljak), “Ivan Meštrović – The Croatian Rodin” (David Beausoleil), a conversation with Croatian writer Radovan Ivšić and French writer Annie Le Brun, and his own lecture “Prenons langue avec la langue croate.” The same year, he gave a lecture at the invitation and under the organization of UNESCO in Paris.

He has participated in international conferences and/or delivered invited lectures on linguistic and semiotic topics in Zagreb, Zadar, Osijek, Rijeka, Ilok, Varaždin, Ludbreg, Paris, Bordeaux, Brussels, Nancy, Pécs, Amsterdam, Tokyo, Manchester, Marseille, Ljubljana, Helsinki, Turku, Tartu, Algiers, and Tizi-Ouzou.

During the periods 2003-2007 and 2012–2018, he gave around ten lectures at Diplomatic Academies in Helsinki, Tallinn, Algiers, and Bamako, focused on applied semiotic topics such as communication strategies, symbolic (and sign) communication, and techniques of language management/manipulation.

In addition to scientific and professional works, reviews, and edited volumes, he has published about  fifty texts on French and Croatian topics in science, culture, and socio-political issues in the daily newspaper Jutarnji list.

He collaborated with Croatian Television (HTV) on around forty programs. Together with Dr. Yvonne Vrhovac, he co-authored and hosted the Croatian adaptation of the French language course Entrée libre. He also authored and hosted special broadcasts for learning French in wartime regions during the Homeland War, as well as the program Sa svrhom i razlogom, on Croatian language and culture.

He has published numerous translations from French into Croatian (e.g., Apollinaire, Baudrillard, Bourdieu, Pasolini, Cardon) and from Croatian into French (e.g., works by Krešimir Bagić, Mirko Tomasović, Ivan Aralica). For his translation of Krešimir Bagić’s poetry collection “Le palmier se balance” (Editions Caractères, Paris, 2003), he received the AIELF award for the best poetry translation into French in 2003.

In 1994, he published an article in the French daily Le Monde entitled “Dans quel temps vivent les intellectuels français ?” on the war in Croatia. This article led to four invited lectures at French institutions, including Sciences Po in Paris.

In 1995, he defended Croatia as a soldier in the Homeland War and was later decorated with the “Oluja” Medal.

From 2003 to 2007, he served as Extraordinary and Plenipotentiary Ambassador of the Republic of Croatia to the Republic of Finland and the Republic of Estonia, and from 2012 to 2018, he was Ambassador of the Republic of Croatia to Algeria and Mali.